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Paid Search Beyond Google: Social Media, Bing & Retargeting Ads
With the popularity of AdWords, advertisers can struggle to find other channels that are manageable and effective. These SES New York sessions…
The Search Agency Launches Local Search Campaign Management Platform
The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search -…
Bing Adds Site Move Tool to Webmaster Tools
A new tool in Bing Webmaster Tools will help webmasters performing site moves. Whether you're moving URL structure internally or changing your…
eBay vs. PPC: Yes, Paid Ads Still Work
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return…
Google Grabs More Search Market Share, Now at 67.5%
Google now owns 67.5 percent of the U.S. search market. After reaching 67 percent for the first time in November and repeating…
6 Things Online Marketers Are Doing Right!
Give yourself a pat on the back if your team is doing these things because it means you're doing a really good…
Want to Rank in Google? Build Your Author Rank Now
If you want your content to rank in Google's search results, start building your author authority now. Author Rank is going to…
A Call To Action For Calls To Action
Is the traditional call to action really as effective as we think? Are consumers really as simple-minded as we think? Is there…
3 More Big PPC Mistakes Even Pros Make & How to Fix Them
Mistakes aren’t bad … if you learn from them. Not even seasoned PPC professionals are perfect. Here’s hoping you can avoid these…
What People Search For – Most Popular Keywords
Billions of searches are conducted each day on popular search engines and social websites by people all around the world. A number…