Google trounces Yahoo and Bing when it comes to ad impressions and CTR, but the numbers are much closer than they were three years ago. Less competition - and lower CPC - is definitely a factor.
Search is crucial, but so is understanding traffic sources and how you can combine the two to lure shoppers to your website.
AdGooroo release research this week showing which brands were on top when it came to the top 50,000 keywords in U.S. Google AdWords. The announcement comes on the heels of a new mobile data offering by AdGooroo.
Both paid and organic search listings are fighting for the same customer and keyword term. This ability to maximize share of voice is critical, especially when you start to understand the multiplication power of having multiple listings.
The first steps of commerce take place within the search results. Give consumers a better sense of offers and pricing with your title tags. By exposing more information up front, sites can better align with the right consumer and get more clicks.
Channel Intelligence handles ecommerce solutions aimed at boosting the sales of product and services by making them easier to find on the web. Channel Intelligence was a Google Shopping launch partner prior to the purchase agreement.
Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others.
With the holiday shopping season upon us, retailers will begin shifting their budgets to correspond to the change in the outlandish, sale-fueled shopping habits of society. Here’s a look at bidding habits, budgets, and trends of top retailers.
Using just one source of statistics to make business decisions is like driving a car with only one eye open. A company that only uses a single stream of data to make decisions can lose millions in revenue and allow other companies to profit.
A heads up display would likely integrate Google Goggles, Google Voice Search, Local Search, some iteration of OCR technology, and a camera. Here are examples of how the glasses might be insanely valuable to people and how advertisers might benefit.