Articles
Resources
Tech Talks (New!)
Industry
SEO
What is SEO
SEO Checklist
Search Engines
International SEO
Google Algorithm Updates
Google Ranking Factors
Content SEO
Link Building
Social Media SEO
Site Architecture
Image SEO
PPC
Adwords Tips
Paid Search Marketing
PPC Tips
Landing Pages
Display Advertising
Twitter Ads
Facebook Ads
Adwords Features
Paid Social Media
Remarketing/Retargeting
Quality Score
PPC Strategy
CTR
PPC Management/Software/Tools
Competitor Analysis – PPC
Analytics
Guide to Google Analytics
GA Events
GA Reports
SEO Analytics
Social
Local
Local SEO Tips
Local SEO for Small Business
Mobile
Accelerated Mobile Pages (AMP)
Mobile Attribution
Video
Video SEO
Video Optimisation
Content
Development
Opinion
More
search
search
menu
close
News & Insights
keyboard_arrow_down
Resources
Courses
Industry
SEO
What is SEO
SEO Checklist
Search Engines
International SEO
Google Algorithm Updates
Google Ranking Factors
Content SEO
Link Building
Social Media SEO
Site Architecture
Image SEO
PPC
Adwords Tips
Paid Search Marketing
PPC Tips
Landing Pages
Display Advertising
Twitter Ads
Facebook Ads
Adwords Features
Paid Social Media
Remarketing/Retargeting
Quality Score
PPC Strategy
CTR
PPC Management/Software/Tools
Competitor Analysis – PPC
Analytics
Guide to Google Analytics
GA Events
GA Reports
SEO Analytics
Social
Local
Local SEO Tips
Local SEO for Small Business
Mobile
Accelerated Mobile Pages (AMP)
Mobile Attribution
Video
Video SEO
Video Optimisation
Content
Development
Opinion
Information
Follow us
Twitter
Facebook
LinkedIn
Sort
All
Category
keyboard_arrow_down
Analytics
Case Study
Content
Development
Digital Marketing
Ecommerce
Email
Events
Industry
Local
Market Research
Marketing
Marketing Technology
Mobile
News
PPC
Press Release
ROI Marketing
SEO
Social
Sponsored
Video
Voice
Positive and Negative Link Baiting: The Risks and Rewards
SEO
Positive and Negative Link Baiting: The Risks and Rewards
15y
Jennifer Van Iderstyne
Sign up
close
Subscribe to the latest news & insights
[marketo_form id=1108 recaptcha=1][/marketo_form]