Securing links doesn’t happen by creating linkable assets, it happens by promoting linkable assets to relevant, engaged site owners.
Williams-Sonoma illustrates that being an enterprise brand isn't enough to rank. To get links still calls for strategy, quality, brand equity, integration, and campaign scaling.
While content is certainly important, it's certainly not the definitive ranking factor. The technical aspects SEO, such as backlinks, are just as, if not more, important.
Spam linking was once very common and still works well, though this columnist believes Google will crack down on these links during the next Penguin update.
Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords.
Looking at indirect competitors, who sell a different product or service to your audience, can provide marketers with untapped opportunities and additional audience insights.
There are many tools that can help you create content that will perform well in search engines: a daunting, time-consuming task. Here are eight of them.
Though Google has warned people against link-building, it's a helpful practice that many people fail to differentiate from link-scheming.
If a client’s website isn’t ranking as well as it should be after 90 to 120 days of work, the issue could be the backlinks.
Backlink maintenance and management is a new burden that most small businesses are not equipped to handle. Many small businesses don’t yet know that they should even review their links.