When should site owners initiate an audit of their disavow file, and how can they effectively execute this process to appease Google and improve their search ranking?
Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important.
Cheap, easy, automated link spamming is no longer an option for those in it for the long haul. Editorial link building is alive and well and more powerful than ever before. Links still matter a lot and they will continue to matter for many years.
Google and those who do SEO for a living are always preaching the importance of doing SEO and marketing the "right" way. Yet, do a search for [search engine optimization companies] and you'll see a site breaking Google's rules that ranks No. 1.
Not every site is impacted the same way by Penguin, Google's algorithm that targets spammy link building tactics. On Twitter, Google's Matt Cutts told one webmaster to continue doing backlink cleanup, as the site has a "very mild case of Penguin."
As long as you don't use blog comments as a way to increase your backlink profile, you post on topically relevant blogs, and you aren't using the a spammy keyword heavy name, but are using your real name instead, you should avoid penalties.
Being able to perform a thorough backlink analysis is a fundamental element to any link building campaign. What's more, running backlink analyses can help develop your fundamental knowledge of links, link building strategies, and link quality.
Are you the victim of a negative SEO attack? You might be. Many are discovering the brutal effectiveness of such attacks. If you're experiencing lost rankings and search traffic, use this method to help determine whether negative SEO is to blame.
For search engine optimization newbies (including people who are both learning about building links and clients who seek link services), this helpful glossary will help define some of the more common link building terminology, from A to Z.
Monitoring which links are removed and which links are altered over time allows you to take action before Google does. Here's how to effectively keep track of your existing links. Also: the pros and cons of couple backlink monitoring tools.