Nobody’s perfect and heck, let’s be real, B2B PPC can sometimes be even more challenging and have even more gray areas than B2C.
Today, we’ll take a look at three unique cases of B2B landing pages, the challenges, the recommended solutions and what happened.
Instead of screaming their messages at customers, marketers can benefit from the more subtle, understated organic search, which is driven by long tail keywords.
Consider these insightful observations to address or avoid common conundrums that can arise while attempting to generate, manage, and improve the SEO for e-commerce websites.
Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for.
Can PPC save a dying business? Is Google AdWords too expensive? Time to explore some common PPC fairy tales.
Marketing in the B2B world isn’t easy. And with paid search, it can get even more complicated.
If you’re planning SEO in 2015, take this big list of stats and research to your team and show them it’s time to get serious about these key marketing activities.
In the spirit of reflection as the year comes to a close, here are three PPC scenarios from the past year that just didn’t pan out.
Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be done during the holidays.