An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines.
In a new video, Google's Matt Cutts has given us a rare heads up into an algorithmic change that is coming to the search results. Google is going to try to better determine more between a site simply being popular and the site being an authority.
General trust is moving from older big brands to new innovative companies, but Google still seems to prefer old sites. Learn which SEO ranking factors prefer new brands and which seem to have a positive effect on older, more authoritative websites.
Google has not responded in a timely manner to the French data protection authority's demand that it make changes, and will now face sanctions in the form of a fine of more than $400,000. Google maintains their policy respects European laws.
Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice or a distinctive point of view. After all, Google already has a curated list of content. It's called their search results.
It can be tough to determine whether you should operate under one umbrella-website or under multiple domains. So what are the pros and cons for working with a single domain or multiple domains? Here are some important SEO considerations.
Authority links are not easy to get. Here are some tips on where you can find these elusive authorities, how to identify them and, most importantly, how to snag a link from one of them to increase your rankings, traffic, and conversions.
Some websites want to rank for keyword combinations with every U.S. city, maybe even combined with a large range of services. Acquiring links for the individual recurring parts of your keyword combos is the best solution, but how does it work?
Building a site that search engines will view as "trusted" will help you gain greater traffic over time, rather than just optimizing for the long tail.
More consumers are searching on various platforms for local products and services. Here's how you can improve your SERP visibility and guard against inaccurate or inconsistent info on local search sites.