A recent report by the Interactive Advertising Bureau and IHS show mobile ad revenue nearly doubled in 2013 from 2012, with mobile search ads growing globally.
Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile ad revenue grew 82.8 percent in 2012 to $8.9 billion, up from $5.3 billion in 2011.
The global mobile advertising market was valued at over $5.3 billion for 2011. Of that, mobile search ad spending accounted for just under $3.3 billion ($3.292 billion), according to data from a new IAB mobile advertising market report.
Google is establishing a stronger international presence with the purchase of land for data centers in Hong Kong, Taiwan, Singapore, and Ireland. Also, Google invested in a startup center in London known as "Tech City" near the Silicon Roundabout.
comScore has released its latest report on social networking activity in the Asia-Pacific region (excluding China). The study found that 50.8 percent ... read more