Spam linking was once very common and still works well, though this columnist believes Google will crack down on these links during the next Penguin update.
When it comes to links, taking shortcuts is a common but huge mistake. Here are 50 questions to ask yourself when link-building, ranging from relevance to marketing value to SEO value.
By now, every SEO worth his or her salt knows that exchanging money for links is an absolute no-no in Google's eyes. Apparently, Hotels.com didn't get the memo.
Many wondered if recovery from Penguin was even possible; in this case study, we’ll show you that it’s not only possible, but exactly the steps we took to accomplish this recovery.
One year after the release of Penguin 2.1, Google released its latest update and the search marketing world is bracing for its impact.
What will the latest update of Penguin bring and how can webmasters prepare?
Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to implement on your website.
The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance
It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level.
Do links from m.biz have a negative SEO impact on your site? Do you need to disavow them to be safe?
In a lot of cases, links from methods that many would consider bad are not just part of a natural profile but can actually drive traffic and PageRank.