Amazon.
Are Amazon Text Ads a Promising Alternative to Product Ads?
It's been announced that Amazon Product Ads will be discontinued and Text Ads will be introduced to take their place. How will…
Allrecipes.com Reboot Demonstrates Union Between Search and Social
Today, Allrecipes.com unveils its redesigned site, which has become a search-influenced social network focused on connecting users based on their cooking and…
Google Kills Flash Advertising in Chrome for Good
Like many of its industry counterparts, Google is eliminating Flash-enabled ads on Chrome.
Facebook Forks Out S**tloads to Disrupt Digital Assistants
Facebook debuted a digital assistant, M, that mixes artificial intelligence with human hands. Could M be the definitive digital assistant, or is…
Structured Data Drives E-Commerce Growth
Structured data gives e-commerce platforms and their partners better insight to help close the gap between supply and demand.
Amazon Text Ads: To Do or Not To Do?
Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are…
Facebook Pulls Ahead of Google In Referral Traffic
Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor…
Winter is Coming: How to Prepare for Holiday 2015
The holidays are quickly approaching, and while mobile and cross-device tracking continue to be important, social buy buttons, Instagram ads and Gemini…
Which Google Brands Will Benefit From Alphabet?
Industry experts see Google's search and ad business remaining relatively unchanged. However, the areas that fall under Alphabet could see a positive…
Will Google’s Algorithm Give a Boost to the Dot Brand?
Google changes its algorithm based on current search behaviors so it makes sense that Dot Brands don't affect ranking - however, there's…