AdWords.
AdWords Display URLs Now Showing in Lower Case
Two weeks ago Google announced that the domain portion of all AdWords ads would soon show in lower case. It appears this…
How to Configure Analytics for Your Small Business Website
A step-by-step guide detailing everything you need to know for setting up bullet-proof tracking for almost any small business web site.
Checking If Your Ad Is Running In AdWords Just Got Easier
If you advertise using Adwords it has been a little tricky in the past to determine where and if you ads are…
The Dawn of Paid Search Without Keywords
We've seen dramatic departures in every step of how you advertise on Google. These changes underlie some of the key trends that…
Google Related PPC Ads in AdWords
More search marketers are reporting seeing PPC ad grouping by segments and categories for certain search queries. Google began testing this new…
Session-Based Ads: Smarter Than the Average Ad or a Boo-Boo?
Session-based broad match can't be controlled by AdWords advertisers, and some users aren't happy about the wasted ad spend. Is Google losing…
Will Search Drive Mobile Ad Revenues?
With increasing search volume, combined with higher CTRs and CPCs than desktop search, it becomes a matter of arithmetic to plot a…
5 AdWords Tips for Monitoring Your Trademarks — A Client’s Success Story
Some valuable legal information that every search marketer, and especially those advertising using Google AdWords, should pay attention to.
EU Asks Advertisers: Does Google Manipulate Its Search Results?
Hey, advertisers in the European Union. Does Google give you better organic results if you spend more in AdWords, or have they…
Google Product Listing Ads vs. Text Ads
The results of our Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case…