AdWords.
What is game theory and can it be applied to PPC marketing?
Companies often make deals with each other to avoid bidding on each other's terms. The result is lower costs and less competition.…
Seven tips to squeeze more revenue from Google Shopping Ads
Even when Google removed the right-side ads in February, it didn’t dare touch the highly popular right-side Shopping ad (previously PLAs) unit…
Here’s a new way to track AdWords sitelinks in Google Analytics (which you may have missed)
Google Analytics quietly rolled out a new feature for measuring AdWords performance in April that could have easily been overlooked, but is…
Eight most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
RankBrain’s potential effect on your paid search campaigns
Just weeks ago, Google announced that it would be releasing improvements to its Dynamic Search Ads, making its targeting even more precise…
Google to roll out updates and new formats for mobile shopping and travel planning
Mobile will play its biggest role ever in 2016 and as Google reveals: mobile travel and shopping searches are already up nearly…
Everything you need to know about AdWords’ store visit conversions
Ecommerce sales came to more than $341 billion in 2015. That's huge. But amazingly, 90% of sales still happen in stores, not…
Eight most important PPC tips for online retail
With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising…
Google Expanded Text Ads: 10 things you need to know
Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready? Expanded Text Ads were one…
A seven step B2B AdWords tracking audit
Conversion tracking can be the bane of a PPC professional’s existence. That’s because there are so many variables. Every business has a…