AdWords.
11 Untapped Content Promotion Strategies
Looking for more traffic and inbound links from your content marketing? Then it's time to promote it. Here are 11 untapped strategies…
Google+ Launches Social Ad Called +Post to Appear Across Display Network
Google+ has launched (in beta) its own social ad called "+Post." The feature allows brands to promote their Google+ posts across the…
Google Adds Earned Actions in AdWords Reporting for YouTube Advertisers
Google has added several new columns to Adwords reporting for video advertisers, to help them better understand the impact of their ads.…
As Microsoft Moves to Encrypted Search, Webmasters Could Lose More Keyword Data
Microsoft is reportedly looking at encrypting their Internet traffic, which would include their search results, in response to the NSA spying controversy…
A Guide to Google AdWords Bid Adjustments & 10 Top Strategies
Bid adjustments are a percentage change to a bid and allow for an increase or decease for better control of where and…
Google Adds Ability to Undo Changes in AdWords
Google has finally added a long requested feature to Google AdWords in the form of a simple "Undo" button, providing advertisers with…
Google’s Yellow Ads Label Now Showing on Desktop Searches
Google is continuing to run tests on making their Google AdWords ads in search results clearly look like ads. The bright yellow…
Top 9 Twitter PPC Opportunities and Challenges
Should PPC practitioners focus on Twitter as an emerging ad channel that can drive direct response metrics, or is its value largely…
Google AdWords Adds Click-to-Call Ads to Conversion Columns
Google AdWords advertisers who are using mobile "Click to Call" ads will now find them listed in the regular Conversion column. This…
Google AdWords Adds Search Network with Display Select Option
Google's new option uses improved signals and methods to determine which of the display network sites an advertiser's ads are likely to…