AdWords.
How AOL Search Works
In-depth explanation of how AOL Search works, for Search Engine Watch members
Search Engine Disclosure Improving, says Consumer WebWatch
Back in 2001, consumer watchdog Commercial Alert filed a complaint with the U.S. Federal Trade Commission against a number of prominent search…
Google Offers Advertisers Logo Certification & Other Aids
Google’s launched a new Google Advertising Professionals program designed to assist those who manage multiple AdWords accounts on behalf of others, such…
Froogle Automates Merchant Ads, Gains Merchant Ratings
Froogle has opened up its ad automator tool to Froogle merchants. It converts the merchants product feeds into AdWords ads. Froogle also…
Search Online, Buy Offline: How to Tell?
Many people do extensive product research online but end up buying from brick and mortar retailers. How can you track the effectiveness…
AOL Europe and Google Expand Deal
AOL Europe and Google have announced a multi-year agreement that will bring Google AdWords paid search listings to AOL’s European properties in…
Google Demos Word Clustering
Andy Beal has a nice write-up of Google showing off its word clustering tools at the recent Web 2.0 conference: Web 2.0…
Contextual Ads: Vital to a Search Marketing Campaign?
Are you bidding on keywords through Overture's Precision Match, Google's AdWords or another pay-for-placement service? If so, you're eligible to participate in…
Google’s Revenue Is Not All Search-Derived (AKA Gmail Isn’t Search)
So Gmail ads might be bigger than search ads for Google, we learn in this New York Post story: You Got Mail…
New York Company Files Suit Against Google
Rescuecom files trademark suit against Google Source: Central New York Business Journal The Google legal department continues to be a busy place.…