Topic

AdWords.

Campaign strategy and platform updates from the AdWords era of paid search. 1,535 articles
Industry

Google And AOL Still Talking; Deal Deadline Extended

Reuters reports that Google and AOL are still in discussions about Google buying 5% of Time Warner Company. They have extended the…

By Barry Schwartz · 17 Mar 2006

Industry

Forbes Discusses Impression Fraud And Impact On Google’s Outlook

I was a bit surprised to read an article at Forbes with the title Google Faces Potential Pressure From Impression Fraud. Impression…

By Barry Schwartz · 16 Mar 2006

Industry

Highlights from the SEW Blog: Mar. 13, 2006

Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web.

By Chris Sherman · 13 Mar 2006

Industry

Search Forums Roundup: Mar. 10, 2006

Today’s SearchDay, Search Engine Forums Spotlight, features our weekly links to this week’s hot topics from search engine forums across the web:…

By rumo · 10 Mar 2006

PPC

Google Explains Invalid Clicks

Google has rarely spoken publicly about click fraud issues surrounding their Google AdWords program, even with the publicity it has received of…

By Jennifer Slegg · 09 Mar 2006

Industry

Google AdWords Launches Demographic Site Targeting

Via Andrew Goodman, news that Google AdWords has updated their control panel interface today to provide demographic targeting of content ads. It…

By Jennifer Slegg · 08 Mar 2006

PPC

Google Agrees To $90 Million Settlement In Class Action Lawsuit Over Click Fraud

Search Engine Watch has learned that Google has agreed to a $90 million settlement fund in the class action lawsuit filed by…

By Danny Sullivan · 08 Mar 2006

SEO

Is Google Getting Sloppy, or Sly?

Last week, Google was rushing to “clarify” statements by its CFO that revenue growth levels could not be sustained, which sent its…

By Kevin Newcomb · 08 Mar 2006

Video

Gamekillers

Gamekillers, an MTV show sponsored by Axe, has a site with extremely well-done interactive video elements. It’s TV grade creative, top notch…

By rumo · 28 Feb 2006

Industry

MSN adCenter 3.0 Demo in New York

The Dallas Search Marketing Blog has documented a review of the First Public Demo of MSN adCenter 3.0. MSN sent Celena Kingson,…

By Barry Schwartz · 22 Feb 2006