Topic

AdWords.

Campaign strategy and platform updates from the AdWords era of paid search. 1,535 articles
Industry

AdWords Adds Click to Call Feature to Ads

Seth Godin found a feature I have never seen before at AdWords. Do a search on Artisan Hotel at Google and look…

By Barry Schwartz · 13 Feb 2006

Industry

NBC Scores Graphical Ads/Promos On Google

So much for no flashy ads in Google search results. NBC Olympics Partners With Google, ESPN from MediaPost covers how NBC effectively…

By Danny Sullivan · 10 Feb 2006

Industry

AdWords Enables Backup Credit Cards

Google AdWords adds the ability for advertisers to add a backup credit card to the My Account section of AdWords center. If…

By Barry Schwartz · 10 Feb 2006

Industry

Google Not Installing Third Party Cookies — It’s Firefox Prefetching

John Battelle spotted a post from Chris Marino at Tumbling Duke that has the worrisome suggestion that Google is allowing third parties…

By Danny Sullivan · 24 Jan 2006

Industry

Video Search: Still “Early Days”

Producing video content? There are video search engines that specialize in gathering up your video and making it available to searchers seeking…

By Greg Jarboe · 17 Jan 2006

Industry

Search Engines Making Millions Off Type-In Traffic From Domains

Masters of their Domains is a great article from Business 2.0 that WebmasterRadio’s Monte Cahn of the Domain Masters show turned me…

By Danny Sullivan · 05 Jan 2006

Industry

Being A Big Voice In SEO

How do you get to be a big voice in SEO? There’s a series of posts out there now offering such advice,…

By Danny Sullivan · 04 Jan 2006

Industry

Google Says Don’t Worry, AOL Won’t Change Us – But There’s Wiggle Room

Seeking to reassure searchers that Google has not sold out to gain the AOL deal, About the AOL announcement from Google vice…

By Danny Sullivan · 23 Dec 2005

Industry

More On AOL Pushing Google Into Graphic Ads & AOL Promotion

AOL Coaxes Google to Try Busier Ads from the New York Times dives deeper into details that emerged earlier this week about…

By Danny Sullivan · 20 Dec 2005

Industry

Google AdSense For Domains Program Overdue For Reform — And Yahoo & Microsoft Should Also Take Note

A program from Google that puts paid links on parked domains need changes to benefit surfers and advertisers -- and Yahoo needs…

By Danny Sullivan · 20 Dec 2005