Topic

AdWords.

Campaign strategy and platform updates from the AdWords era of paid search. 1,535 articles
Industry

Yahoo Unveils Public Details Of “Panama” Ad System Upgrade

Yahoo's finally gone public with details about its new Panama ad system upgrade, which when launched later this year will bring the…

By Danny Sullivan · 07 May 2006

Industry

Highlights from the SEW Blog: May 1, 2006

Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web.

By Chris Sherman · 30 Apr 2006

Industry

Change Your Time Zone Once & Only Once At AdWords

Last night Google announced at the AdWords blog that you will be able to change your time zone on the account level.…

By Barry Schwartz · 28 Apr 2006

Industry

Google AdWords Broad Match To Act Differently For Commercial, Non-Commercial Terms

Depending on broad match or phrase match to get listed on Google? A new tweak to Google AdWords means that in some…

By Danny Sullivan · 27 Apr 2006

Industry

Google Sued In Israel For Search Ad Trademark Dispute

EEFTimes.com reports that Google is being sued in Israel for enabling an advertiser to buy AdWords targeting a trademarked company’s name. Matim…

By Barry Schwartz · 27 Apr 2006

Industry

Highlights from the SEW Blog: Apr. 24, 2006

Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web.

By Chris Sherman · 23 Apr 2006

Industry

Judge Approves Class Action Lawsuit Settlement of $90 Million

News.com reports that a judge from Arkansas has approved the $90 million settlement issued between Google and Google AdWords advertisers. Of the…

By Barry Schwartz · 21 Apr 2006

Industry

eBay Wants To Team Up With Yahoo And/Or Microsoft To Compete Against Google?

A Wall Street Journal article reports that eBay is in talks with both Yahoo and Microsoft to see which one (or possibly…

By Barry Schwartz · 21 Apr 2006

Industry

Trademark Concerns Arise in Australia Over Search Ads

The Age reports on possible legal repercussions of buying a trademarked keyword names. Telstra, an Australian based telecom company, was buying the…

By Barry Schwartz · 18 Apr 2006

PPC

Time Warner Cable Can Auction Off TV Ads

Reuters reports that Time Warner Cable currently has the ability to run AdWords like auction based selling for its video-on-demand channels. Time…

By Barry Schwartz · 11 Apr 2006