Topic

AdWords.

Campaign strategy and platform updates from the AdWords era of paid search. 1,535 articles
Industry

Chinese SEMs Accuse Google & Baidu Of Stealing Clients

David Temple found an article that shows that 637 Chinese search marketing companies have reported Google and Baidu have stole their clients.…

By Barry Schwartz · 10 Apr 2006

PPC

Yahoo “Project Panama” Testing New Ad Ranking System

Last August, we covered how Yahoo planned to launch a new paid listings model more like Google AdWords, where clickthrough and other…

By Barry Schwartz · 07 Apr 2006

Industry

Highlights from the SEW Blog: Apr. 6, 2006

Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web.

By Chris Sherman · 05 Apr 2006

Industry

AdWords Referral Program Available for AdSense Publishers

Google has launched a new AdWords referral program for AdSense publishers where publishers can earn $20 when they refer a new advertiser…

By Jennifer Slegg · 05 Apr 2006

Industry

AdWords Adds Position Preference Feature; Opt-Out For Positions You Don’t Like

News from our Search Engine Watch Forums that Google is rolling out a new “Position Preference” feature allowing advertisers more ability to…

By Barry Schwartz · 04 Apr 2006

Industry

Clear Channel Radio Signs Exclusive Deal With Google to Provide Search And Ads

Niall Kennedy informed me of a Reuters report that Clear Channel Communications has signed a deal for Google to provide search, paid…

By Barry Schwartz · 04 Apr 2006

Industry

Google’s New Local Business Ads

Google has launched, as expected, Local Business Ads. The official overview page from Google can be found here. ClickZ has their write…

By Barry Schwartz · 31 Mar 2006

Industry

Google Doesn’t Have To Hand Over Search Logs To Justice Department

Catching up on some important news from last week, the judge in the case of the US Department Of Justice versus Google…

By Danny Sullivan · 22 Mar 2006

Industry

Google Enhances Keyword Tool; Adds Global Trend Graphs

Google AdWords announced that they have added “global trends” to the Keyword Tool. Global trends shows the search volume of a particular…

By Barry Schwartz · 22 Mar 2006

Industry

Highlights from the SEW Blog: Mar. 20, 2006

Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web.

By Chris Sherman · 20 Mar 2006