Google Sued In Israel For Search Ad Trademark Dispute

EEFTimes.com reports that Google is being sued in Israel for enabling an advertiser to buy AdWords targeting a trademarked company’s name. Matim Li, the company, is suing Google for $530,000 in Tel Aviv Magistrates Court. Google’s issued statement is “the advertiser is the one responsible for the search words and the content of its ad.” Just one more trademark case to hit Google, this time, it is by an Israeli company.