AdWords.
Search Headlines & Links: Apr. 6, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Google Wins in Court
In a click fraud case filed against Google in Pennsylvania by one of the 556 plaintiffs that opted out of the July…
Google Updates Display of Top AdWords Ads
AdWords ads appearing above search results on Google.com now have a new look, according to the Inside AdWords blog. The sponsored links…
Search Headlines & Links: Apr. 4, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Google Website Optimizer Now Widely Available
Google Website Optimizer, which was launched in beta in October, is now being made widely available. The A/B and multivariate page testing…
Search Headlines & Links: Apr. 3, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Google Tests TV Advertising
Google’s rumored foray into managing television ads with its AdWords platform has entered the next phase with a limited trial program over…
ZipLocal Brings Local Search 2.0 to Canada
Today I had the chance to talk to Elaine Kunda, CEO of Toronto based local search site ZipLocal, which launched earlier this…
Yahoo Steps Up Click Fraud Efforts
A new VP-level focus and increased transparency mark Yahoo's commitment to fighting click fraud and addressing other marketplace quality issues.
Google’s Local Business Center and the Webification of SMBs
More providers are wising up to the tactic of offering small businesses a free and easy way to get online, in hopes…