Topic

AdWords.

Campaign strategy and platform updates from the AdWords era of paid search. 1,535 articles
PPC

Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter

How paid listings on Yahoo, Google AdWords and Microsoft adCenter can get your site visible to searchers within days.

By Sew Staff · 12 Mar 2007

Local

Google Enhances its Local Business Center

Google announced today that it has added a few new features to its Local Business Center, the place where businesses can enter…

By Michael Boland · 08 Mar 2007

Industry

Highlights from the SEW Blog: Mar. 5, 2007

Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

By Kevin Newcomb · 05 Mar 2007

PPC

Google Shares More Click Fraud Numbers

Invalid clicks on Google AdWords ads have consistently remained under the 10-percent mark, and are generally in low single-digits, Google revealed today.…

By Kevin Newcomb · 01 Mar 2007

Industry

Google Offers More Click Fraud Data

The amount of click fraud detected by Google remains in single-digit percentages of total clicks, and the amount that slips through to…

By Kevin Newcomb · 01 Mar 2007

Industry

Is Google Gearing Up For Assault On Traditional Media?

Okay I was asked to fill out a survey from Google today. We all get them from various places, sometimes we fill…

By Frank Watson · 23 Feb 2007

Industry

2007: A Search Odyssey? Keynote Conversation with Matt Cutts

At SES London, Google's most famous engineer shared his thoughts on search spam, personalization, and the future of Google.

By Andrew Goodman · 21 Feb 2007

Industry

Highlights from the SEW Blog: Feb. 20, 2007

Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

By Kevin Newcomb · 20 Feb 2007

Industry

Search Headlines & Links: Feb. 14, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 14 Feb 2007

Local

HotFrog Brings Web 2.0. to U.K. Business Lookups

The curiously named Australian online directory HotFrog launched today in the UK. Like its Austrailian forbearer, the site brings the buzzcloud concept…

By Michael Boland · 14 Feb 2007