AdWords.
Oodle Upgrades Search Features
he classifieds advertising search engine has improved its search functionality and added tools and information to improve the user experience.
Keywords First – New Web Site Second
Keyword research: Everything you wanted to know but were afraid to ask.
Search Engine Forums Spotlight: November 9, 2007
Found in the search marketing forums: Aggressive Negative Keywords; Designing for the Human Experience; SEO Footprints; and more.
Google Refines Site Targeting, Adds Bid Options
Google has changed the way it allows advertisers to target ads by site in its content network, and added a cost-per-click (CPC)…
Search Headlines & Links: October 23, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Google Sheds Light on Ad Quality Score
Ever since Google implemented Quality Score as a criteria for AdWords ad placement, advertisers have been clamoring for more transparency into how…
Searching for a Better Local Ad Model
The epic battle fought by "online pure-plays" and "brick and mortar" companies moves to a new frontier: Local Search.
LiveDeal, the Latest to Blend Local Search and Video
Local search and classifieds site LiveDeal announced today that it will integrate video content in its listings. This will allow individual sellers…
Yahoo Panama Morphing Into Google
Yahoo announced today that it is changing to the max bid and quality score method of bid pricing in Sweden – interesting…
Discussion with Sep Kamvar About Gadgets
Last week I traveled out to California for a series of meetings at Google, and also so I could be at the…