Advertisers can download product reports, edit bids, keywords, ad groups, ads, and destination URLs, and import changes using bulk uploads. Also, you can now use AdWords Editor to edit bids and destination URLs for specific products.
While updates to the AdWords interface come out frequently, AdWords Editor continues to be left behind with the same functionality. Will Google continue to support AdWords Editor, or will it be phased out in favor of the web interface?
Two new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Two other features are unique to Google and will give management solutions a run for their money.
While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. Here are the top recommendations from 20 top PPC experts on the must-have free tools for PPC success.
In an ideal world, we'd spend much more than 10 minutes per day on our PPC accounts. But on hectic days when you're stacked up, here are the top tasks that will keep performance strong when you're too busy for in-depth work.
The idea of flexible bid strategies is interesting on paper and has potentially useful implications in the long term. For now it is simply a perplexing addition in the midst of Google AdWords' massive upheaval with enhanced campaigns.
Ad group level mobile adjustments are now available in many Google AdWords enhanced campaign accounts, with more accounts being added. Another change is that you can now set bulk bid adjustments for locations, dayparts and devices.
During your career, you’ll likely connect with many other marketers. Whether through social media, meet-ups, or conferences, expect to meet some interesting characters – the oversharers, the over-reactors, the mad scientists, the egos, and more!
The new bulk edit facility in the AdWords interface is a long overdue move that replicates some of the best features of AdWords Editor. We look at some of the key use cases for this new tool and why it's going to be so helpful for your campaigns.