Here are some of the lessons learned from owning a search agency for more than 15 years, shared in order to help you make your agency better.
What exactly is SEO? It's certainly not any "one thing," but instead a combination of many factors that lead to a successful SEO strategy.
Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions.
Google says showing ad extensions in more prominent locations will give consumers easier access to information about businesses and will improve mobile ad performance.
The new feature gives marketers more space to promote their products and separate themselves from competitors.
Google is reportedly allowing retailers to promote in-store products across all devices, regardless of whether the products are available online as well.
If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can use to have a successful holiday season.
The Google subsidiary says it has added adaptive Shopping campaigns, bid optimization for Shopping campaigns, and purchase detail reports to make reporting and optimization easier.
Bing says it will test the inclusion of close variants in exact match for a portion of queries, which some say helps pave the way for a future with keywordless search.
Modifiers are the answer to many PPC issues. Rather than taking control away from advertisers, modifiers would give marketers the control we need.