advertising agencies
Only 21% of Marketers Include SEO in Their Budgets [Study]
Industry experts have cited unfamiliarity and a lack of standards as reasons why marketers routinely ignore SEO when making their budgets, as tech PR agency Hotwire found out in a new study.
4 Red Flags When Hearing a PPC Agency Pitch
Some PPC agencies will promise the world or be very secretive about their strategies - these things may not be deal-breakers, but they should raise red flags as you try to find the right agency.
Google Inks Cross Media Ad Deal With Publicis
Google has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and mobile networks.
Why Search Agencies Should Tune Into the Display Buzz
Display is on its way to becoming a $200 billion industry. By choosing to purchase display through an ad exchange or DSP, agencies will be making a safe and smart investment in display advertising offerings both now, and in the future.
Google Creates Learning Site Specifically for Ad Agencies
Google has launched a new site called AgencyLand. The site is an answer to requests from advertising agencies for resources to help ... read more
The Future of Search: Strategy, Execution, Evolution
What's causing search marketers high anxiety, fear, uncertainty, and doubt?
Yahoo Searchlight Awards Show Next Week
Yahoo’s second annual Searchlight Awards show rewarding creativity and innovation in search will be held next week in New York. Attendees at ... read more
U.S. SEM Firm Innovation Interactive Acquired by Japan’s Livedoor
It’s SEM acquisition time! Clickz reports that Japan’s Livedoor has acquired Innovation Interactive, parent to 360i and SearchIgnite. Financial terms were not ... read more
