advertisers.
Lawsuit Claims Google Overcharged Advertisers
Google sued over claims of excess advertising fees Source: Reuters Google Inc. is being sued over accusations that it overcharged advertisers who…
Goodman on Yahoo’s Publishing Network
The always thought provoking Andrew Goodman says that much of the commentary and discussion about Yahoo’s new contextual ad program thus far…
More Details On New MSN Keywords Program
Chris Sherman and I have been up at MSN today talking about a variety of things, including the new MSN Keywords program…
Coming in October: Microsoft To Begin Testing Paid Listings Program in U.S.
This week, new advertising programs from Ask and Yahoo. Next week (can you say SES announcement), this WSJ story (available to non-subscribers)…
Yahoo Using Search Profile To Trigger Banner Ads Over Time
The PC World article, Yahoo Tailors Graphical Ads to Users’ Search Queries, discusses changes to Yahoo’s “Impulse” advertising program. Yahoo captures a…
Google to Advertisers: We Hear You
Google has taken a lot of flak over some of its policies for AdWords, such as putting ads that didn’t meet certain…
China News For Google, Baidu & Yahoo
Lots of news in terms of China and search, ranging from Google perhaps eyeing Baidu, Baidu saying it’s happy staying independent and…
Google Does Plan Payment System, But Not PayPal-Like One
Google CEO Eric Schmidt has confirmed that Google is working on an online payment system but cross-his-heart swears it won’t be one…
Google Site Targeting Live For All Advertisers
AdWords site targeting has now officially gone live for any AdWords advertiser. It was unveiled in April in a limited test for…
A Google Ad Exchange Service? Domains Suggest It Might Happen
The Google Exchange from MarketWatch looks at the possibility of Google offering some type of advertising exchange service. In other words, beyond…