advertisers.
Google Faces Customer Satisfaction & Advertiser Trust Issues
Google: biting the hand that feeds it? from CNN Money shows Google slipping in some aspects of customer satisfaction among advertisers. An…
SBC SMARTPages and YellowPages.com Announce New Flat-Rate Advertising Packages
According to a Clickz story, SBC’s SMARTPages and YellowPages.com are announcing flat-rate pricing packages hoping to get more local customers advertising online.…
New Google AdWords Site Targeting Allows Advertisers To Pick & Choose
Marketers using Google AdWords, rejoice! For ages, many of you have wanted the ability to pick and choose exactly where your ads…
Dialing in to AOL’s Pay-Per-Call Program
AOL is offering a new form of search advertising called pay-per-call, an appealing alternative to pay-per-click programs for businesses that don’t have…
The Pros and Cons of Pay-Per-Call Advertising
Pay-per-call search ads display phone numbers, rather than links, for searchers to act upon. Proponents say that anyone taking the time to…
More On Analytic Vendor Access To Yahoo’s API
Earlier I posted how Yahoo was apparently not allowing some analytics vendors access to its advertiser API. Controversy Mounts over Yahoo! API…
Google & SEO Support For Advertisers
The amount of support advertisers are getting about editorial listings on Google has ramped up to the point where search marketers are…
Displaying your Logo in Snap Search Results
Snap, the relatively new search engine from Idealab, wants to display your logo in search results. Today’s SearchDay article, Enhancing Your Image…
Yahoo Posts Ad Guidelines & Ad API Info
Yahoo has posted new guidelines about what’s acceptable in its search advertising plus some information about its long-standing API system for advertisers.…
BlowSearch Offers Source Exclusion; When Will The Majors Do The Same?
Another Search Engine Strategies, and another show where I heard plenty of advertisers asking yet again for the ability to pick and…