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Search Ad Prices Rising — Retailers Seek Options
Some Retailers Balk At Search Ads As Prices Soar from Dow Jones discusses how as search ad prices rise, some retailers are…
Calling for Conversions
Pay per click advertising campaigns are great, if you have a web site with a landing page, product offerings and other meaningful…
Jostling for Search Marketing Funds
As we’ve reported, search marketing is hot, with advertisers in the U.S. and Canada alone expected to spend more than $4 billion…
Search Advertising Comes of Age
John Markoff and Nat Ives from The New York Times take a two page look at search advertising in: Web Search Sites…
Google AdWords API Launched
As rumored, Google has released an API for its Google AdWords program. More details from Google here, plus a new AdWords API…
Google CEO Schmidt To Speak At MSN Advertiser Summit
Last year, some jaws were dropping over MSN inviting competitor Yahoo’s CEO Terry Semel to speak to its major advertisers. Time for…
Search Publishers Not Friends Of Agencies, SEMs
Spotted via SearchEngineGuide.com, Buy Your Own Search Listings from iMediaConnection, Kevin Ryan writes of a concern I’ve heard from many search marketers…
Google Victorious in Trademark Lawsuit with Geico
Google has won the trademark lawsuit with Geico. From AP: “There is no evidence that that activity alone causes confusion, ” Brinkema…
The State of Search Engine Marketing 2004
SEMPO’s “The State of Search Engine Marketing 2004″ report was released tonight at SES. Pamela Parker offers an overview in this Clickz…
Shopping.Com UK and Google Extend Deal
Word in a SEC EDGAR filing from Shopping.com that they’ve extended a distribution deal with Google. On December 7, 2004, Shopping.com UK…