As we’ve reported, search marketing is hot, with advertisers in the U.S. and Canada alone expected to spend more than $4 billion this year. But when it comes to allocating budgets, only 41% of advertisers say that SEM budgets consist of newly created funds for this purpose. Most money comes in whole or in part from shifts away from traditional or Internet marketing programs.
So, if you have to battle to snatch funds from other marketing programs, what’s the most effective way to go about it? In today’s SearchDay article, Lobbying for Your Search Marketing Budget, guest writer Patricia Hursh covers a recent Search Engine Strategies conference and writes about eight practical and effective strategies for securing your own search marketing budget.