advertisers.
Google AdWords Rolling Out Parental Targeting Feature in U.S.
Would you like the ability to target ads based on parental status? Google AdWords is testing that feature in a new tab…
Bing Ads Bid Landscape Tool Comes to Ad Group Level
Bing Ads has announced that their Bid Landscape tool can now be used at both the keyword and ad group level by…
Search Apps Stealing Mobile Search Ad Revenues from Google [Report]
Google's dominance in paid search is taking a hit from the number of mobile apps that users are using on a daily…
New Kenshoo Technology Integrates Paid Search, Facebook Ad Targeting
Kenshoo has announced "Intent-Driven Audiences," which gives advertisers the ability to create custom audiences made up of people who have clicked search…
Bing Ads Revamps Tablet, Mobile Targeting for Better AdWords Compatibility
Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google…
Marin Software Stakes Claim as First Google API Partner to Support RLSA
Marin Software customers can now import their Google remarketing lists into the platform. Advertisers can then sort the retargeting lists into groups…
ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother’s Day
With Mother's Day right around the corner, AdGooroo wanted to examine the paid search landscape to see who the leaders were in…
Google AdWords MCC Scripts Now Available to All Users
All Google AdWords advertisers now have access to the scripts from within their My Client Center account. Google has released guides and…
4 Social PPC Misconceptions
Social PPC can be a highly effective way to generate leads and sales. Because social PPC is still relatively new, mistaken beliefs…
Bing Ads Now Lets You Review 50,000 Keywords
Bing Ads has made a change to their Keywords Tab to allow advertisers to review up to 50,000 keywords within their user…