AdSense.
AdSense Rolls Out Referrals 2.0
Beyond the text and image ads AdSense offers – the release of Referrals 2.0 now incorporates products that you can sell on…
Google Expands Pay-per-Action Ads
Google has expanded its pay-per-action advertising beta for AdWords, pitting Google more squarely against affiliate advertising programs. Advertisers choose how much they…
Google Adds Content Network Transparency
Since its Content Network launched, advertisers have been asking Google for a way to get a better idea of where their ads…
Google to Require Publishers to Meet Quality Guidelines
As of today, Google will require AdSense publishers to meet the same page quality guidelines it holds its AdWords advertisers to with…
Google Testing AdSense for Video
Google has announced a pilot with a small group of publishers to test streaming video ads. Writing on the Inside AdSense blog,…
Google Cracking Down on AdSense Arbitrage
Several AdSense publishers have received notice that their sites, which are mainly of the AdSense arbitrage/made for AdSense (MFA) variety, are being…
You Can Win On YouTube By Optimizing Comments
Vertical columnist Grant Crowell shares tips for making YouTube work for you as a search marketing strategy.
Interview with YouTube on Partner Program
I recently spoke with YouTube’s Head of Product Marketing Jaime Byrne about the recent expansion of YouTube’s revenue-sharing partner program to include…
Google Cleans Up Google News
Some recent housecleaning at Google News has resulted in the removal of some controversial foreign news sources that appeared to be gaming…
Highlights from the SEW Blog: May 7, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.