Knowing the right people in person and getting links based on goodwill can provide the best links, but it can also be very time-consuming.
Understanding how users reach your website is fundamental to planning your marketing activity and increasing relevant traffic to your website. The place for all of this wonderful information is within the Acquisitions section in Google Analytics.
Today at Pubcon, Brett Tabke and Jim Boykin announced that legendary web forum Webmaster World is changing hands. Tabke plans to focus more on his PubCon conference series, while Boykin will build out his Ninja Dojo community.
Acquisio have acquired ClickEquations for an undisclosed sum from Channel Intelligence and struck a strategic alliance which will see Channel Intelligence and Acquisio partnering to make an impact in the ecommerce market for large retailers.
Motorola mobility has over 14,000 patents and another nearly 7,000 pending, all of which help protect Google's Android mobile OS platform and all the Android hardware OEMs from the plethora of lawsuits filed by Apple, Microsoft, and others.
Punchd, a smartphone-based loyalty card business, has been acquired by Google for an amount believed to be more than $10 million. It is widely speculated that Google will use the service as part of its Google Wallet mobile payment system.
Google may soon be providing more detailed flight search results, including maps, prices and results based on searchers' IP addresses as the starting point for destinations. This product may put pressure on aggregators like Expedia or Travelocity.
Google just picked up SageTV for an undisclosed amount. SageTV, a software and hardware company that built a product for watching and recording TV shows from any computer with a high-speed internet connection, is likely to be integrated into Google TV.
Google is continuing its investments in the display advertising arena with its purchase of AdMeld, a publisher utility targeted at optimizing ROI for digital advertising.
Last week, Google bought PostRank, a social analytics service that tracks and measures social posts. With this acquisition, Google has gained a resource to better understand the social web, and make an impact in several of Google's key social arenas.