Twitter.
You Are Not in Control – #RIMC 2012 Highlights
Iceland President Ólafur Ragnar Grímsson on why social media has removed control from the few powerful leaders and media owners. Meanwhile, Eli…
Social Ads Work For Google, Facebook
Social ads work. Google’s +1 button encourages more people to click on socially “enhanced” ads. For Facebook, social ads increases ad recall…
Blogging Remains Popular, Impressive Growth Continues [Report]
Even if blogs don't have a big audience, combined they add reach to marketing campaigns. Women and moms dominate the blogosphere, which…
Search Engine Users Dislike Personalized Search But Like the Results
The majority of search engine users are not OK with tracking used to personalize search results or offer targeted advertisements, though satisfaction…
3 Social Marketing Communication Methods: When & How to Use Them
Marketing is often divided into three types of communication: One-to-one, one-to-many, and many-to-many. Savvy marketers use all three modes of communication. But…
PPC: How to Tap Into the Power of the Persona
Personas are widely underused in the PPC and search marketing community as a whole. PPC advertisers have a lot to gain by…
How to Make Friends & Influence People at #SESNY
SES is now on Vivastream. You're probably thinking “oh no, not another social network to keep track of.” But this one is…
Twitter Brand Pages Adding E-Commerce, Contest Features?
Twitter is rumored to be planning a host of new features to Brand Pages this year, including contests, sweepstakes and e-commerce as…
How To Optimize Twitter: Be Real, Profiles, RT, Hashtags & More
Getting found and heard on Twitter isn’t as easy as the early days. The party is getting bigger and the saturation level…
Twitter Archive: Datasift Selling 2 Years of Searchable Tweets
The past two years of Twitter data has been archived and is now available for firms wanting to analyse tweets to identify…