Google.
Allrecipes.com Sees Increased Engagement Despite Polarizing Redesign
Allrecipes.com launched a new look last month, when the site became more social. Many users were angry about the change, though the…
Being outranked by a scraper site? Google says it’s your problem
Google has recently stated that, if sites are outranked by others copying their content, it means there's a problem with the original…
Avoid Blocking CSS and JavaScript for Suboptimal Rankings
Following its announcement about crawling JavaScript and CSS files, Google released a free tool that can test and solve SEO robots.txt related…
Which Ranking Factors are Important for Mobile Sites?
Mobilegeddon doesn't seem to have had the impact some predicted, but a new study shows some small changes in the mobile search…
How to Use Google’s New Customer Match Feature
The latest advancement in personalization, Google's new Custom Match feature will increase ad targeting potential. How can marketers effectively use this tool…
Never Losing the ‘What’ of Digital Advertising
From media platforms like Pinterest to e-commerce sites like Amazon, brand-to-consumer communication remains driven by search with a comprehension of customer intent…
Do You Have a Diversified Local Strategy?
Now that Google has reduced its local listing positions, brands using a limited ad strategy deter ranking efforts. Here’s why it’s important…
On-Page, Link Signals the Most Important Local Ranking Factors
Moz just released the results of another survey in which respondents ranked local ranking factors, noting which ones they've paid more attention…
3 Reasons to Stop Bidding on 90 Percent of Your Keywords
To bid or not to bid? That is the question. Use this guide to determine an effective strategy for bidding on the…
Does Video Enhance Predictive Search?
Predictive search is nothing new, but as YouTube has grown to the second-largest search engine, it's spread to video. Does that help…