Google.
Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children
Targeting via the GDN is extremely complex and it’s difficult to master. There are a few pitfalls that may cause you to generate erroneous spend, resulting in poor…
Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results
If you aren't upping your content game in a big way this year, you're going to struggle. With big brands going all-in…
Google PLA Shopping Campaigns Open to All Advertisers
All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping…
Bridging the Gap: A Recipe for Enterprise SEO Success in 2014
SEO entails bridging the gap between the technical needs of search engines and human needs for content. SEO also must bridge many…
3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education
Plenty of changes have been made on both Google and Bing Ads in the last year as a result of enhanced campaigns.…
Google: Here’s How to Make Infinite Scrolling Websites Search-Friendly
Google has published some SEO best practices for scrolling websites that gives advice on what you should do to ensure all your…
Google Tests Restaurant Menus in “Card” Results
The recent discovery that Google is testing restaurant menus in its "card" results sparked discussion about where Google likes to get its…
Amazon Flow Ups the Search Ante With Augmented Reality
Amazon's newly updated app is pushing augmented reality closer to the mainstream with Flow. It recognizes products then presents users with purchase…
The 18 Worst Online Marketing Pickup Lines
It's Valentine's day, so it's the perfect time to enjoy some terrible online marketing pickup lines. We heartily recommend not using any…
Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success
Local SEO and local listing management are completely different tactics, yet completely intertwined, and critical to ranking on Google. Follow these necessary…
5 Key Points to Consider When Choosing a Demand-Side Platform
With so many DSPs available it can be challenging to determine which platform will best serve your needs. What are some common…
Domaining for Links
Whatever topic you need your future links for, you can acquire domains with a lot of authority links directed at it even…
Google Refreshes Page Layout Algorithm
If you noticed a change in your organic search traffic or rankings last week, and have a high ratio of ads to…
3 Google Updates for AdWords, DoubleClick Advertisers
Google AdWords announced it is changing the way conversions are counted and a new Search Funnels Attribution Modeling Tool. Meanwhile, the new…
Google Blocks ‘Racist’ Search Suggestions for UK Cities
Derogatory autocomplete results for cities in the UK have popped up, and Google has taken action to clean them up. After multiple…
Google Fires First Shot in War on German Link Networks
Google is continuing to dish out penalties as it wages war on link networks around the world. After repeated warnings in recent…
Google on How to Reach Consumers Across Devices at SES London 2014
The pace of change is only accelerating. Make sure your message is on every device possible. Collect all the data you can…
We Love Google, We Love Google Not: 6 SEO-Inspired Valentine’s Day Quotes
It's funny how when you change a few words in some quotations, you get a whole new meaning as it applies to…
Is Pinterest the New Darling of Retail Search?
Given the huge user growth and investment in site experience and monetization, 2014 is fixing to be a huge year for Pinterest.…
Matt Cutts: Bad Grammar in Comments Isn’t a Negative Google Ranking Factor
Should you worry about the grammar in your comments section? Google's Matt Cutts says no. Even if users contribute comments that aren't…
Future of Content Marketing: Business & Scaling Beyond the Noise
Smart businesses build strong content cultures. To scale quality and relevant content your culture needs to become the key driver of a…
How to Generate Awareness Using PPC
The next time you're ready to launch a new product or service, be sure to include awareness campaigns in your marketing mix.…
The Evolution of Artificial Intelligence in Search: An SEO Opportunity
It's hard to know if artificial intelligence, in its most constraining definition, is actually possible. But as long as the baby steps…
Google Unnatural Links Manual Penalty: A Recovery Guide
Desperately seeking recovery from a Google penalty for unnatural links? This step-by-step guide will explain all the necessary things you must do…
7 Ways to Attract Higher Quality Links With Better On-Page Content
With the nonstop information being published online, people have to pick and choose what they read, share, and link to. Here's how…
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