Google.
NHLPA Starts SEO From Scratch To Up Its Game on Google
How-to guide: Optimizing your website for search engines, using the NHLPA.com as a live, working example.
Is Author an Authority Signal for Google?
Do bloggers have an authority score, and could it be that authors are a weighting factor to consider in the value of…
Modified Broad Match — Broad Match as it Should Be
You should be making extensive use of modified broad match in your PPC campaigns. And here's why.
Google AdWords Trademark Case Victory, AOL Revenue Tumbling And More
An overview of some of today’s search, advertising and tech news. Google Adwords was granted victory by U.S. District court Judge Gerald…
5 Ways to Improve Your Local Search Marketing Strategy
Don't lose out on a huge amount of potential business. Use these local search strategies.
Facebook SEO: Of Links and Likes
Is it time to add Facebook to the list of search engines to optimize your site for? It may not be, but…
Google Sites Most Popular In U.S. In June But Yahoo Closing In [comScore]
Google sites remained the most visited in the U.S. during the month of June but Yahoo is closing in on its rival,…
Search Engine Update – Who’s Out There Shaking Things Up?
Bits and bobs to keep up with search engine product updates: YouTube, Wolfram|Alpha, Bing Maps and more. YouTube has extended video upload…
Will the Bing & Yahoo Search Alliance Succeed?
What does a "win" look like for Yahoo and Bing? What risks do both search engines face? And what are the implications…
Impact of Legal U.S. Online Gambling on Search and the Web
The search industry may profit from increased PPC advertising cash. However, forum and blog comment spam will no doubt increase and endless…