Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,711 articles
Latest in Google

Customize the New Google Bar to Your Liking

Google has added some new customization to the Google bar that appears on the top of Google related pages when the users logged in. Users can now add…

By Jennifer Slegg · 02 Apr 2014

Social

The Complete Social Media Spring Cleaning Checklist

Get organized and bring some order to your social media strategies with a little routine maintenance. Use this checklist to give your…

By Kelly Wrather · 31 Mar 2014

Social

3 Pitfalls of Using Social as a Ranking Signal & Why Links STILL Matter

Google built their algorithm around links and they remain the strongest ranking signal. While social metrics are important and they provide value…

By Jon Ball · 31 Mar 2014

Local

3 Non-SEO Tips for Small Businesses Scared of Google Penalties

If your business has taken on too much SEO risk, the only cure is diversity. To improve marketing results, reconsider PPC (especially…

By Adam Stetzer · 30 Mar 2014

PPC

The Ultimate Guide to Google AdWords Conversion Types

Which conversion types best suit your business? Google now offers conversion types for nearly every business model, making it easier to attain…

By Jennifer Johnstone · 28 Mar 2014

PPC

3 Ways Merchants Can Gain More Visibility on Google

Highlighting Google special offers, using Google Consumer Surveys, and making sure you list all of your products on Google Shopping are three…

By Mary Weinstein · 28 Mar 2014

SEO

Matt Cutts on How to Tell Google When Multiple Domains are Related

How should you handle linking between many different country specific sites, or several sites your company owns that are all related, without…

By Jennifer Slegg · 28 Mar 2014

Mobile

Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how…

By Jessica Lee · 27 Mar 2014

PPC

Bing Product Ads Now Open to All U.S. Advertisers

Bing's Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are…

By Lisa Raehsler · 27 Mar 2014

PPC

5 SEM Spying Strategies You Can Use Today to Generate More Profit

Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search activity and…

By Jamie Smith · 27 Mar 2014

Development

Schema & International SEO – Everything You Need to Know

Schema markup is proving to be extremely important in the SEO industry. Here's some top advice and suggestions to reap the rewards…

By Michael Bonfils · 27 Mar 2014

SEO

Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

Is it possible to tell if your website has been impacted by one particular Google algorithm? That will be extremely tricky, according…

By Jennifer Slegg · 26 Mar 2014

SEO

Google Takes Action Against Greek Link Networks

Google is continuing their fight against link networks internationally. Google's Matt Cutts recently confirmed via Twitter that Greece was the latest country…

By Jennifer Slegg · 26 Mar 2014

PPC

Google AdWords Conversions Help You Find the Hidden Value

An AdWords PPC conversion used to be just a click and seemed simple. Now we have many a variety of ways to…

By Lisa Raehsler · 26 Mar 2014

Industry

Matt Cutts Isn’t Amused by This Guy Selling Links on Twitter

"Vince", a self-proclaimed SEO, took his link selling into a very public forum, Twitter, where anyone from Google’s spam team could (and…

By Jennifer Slegg · 25 Mar 2014

SEO

SEO for Startups & New Businesses: An 11 Step Plan

Starting a business only happens once, so it’s essential to get your SEO and content-driven customer acquisition strategy right. Follow these steps…

By Aaron Shear · 25 Mar 2014

Analytics

Why You Need to Use the Google Analytics AdWords Report

The Google Analytics AdWords reports are vital for helping you make data-driven decisions about PPC. Get the full picture on bidding, keywords,…

By Anna Lewis · 25 Mar 2014

Content

4 Content Activities to Help Build Real Relationships With Influencers

When it comes to relationship-building content, there are four specific, evergreen content marketing activities that are perfectly suited to helping you connect…

By Ken Lyons · 25 Mar 2014

Social

Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

Turkish Prime Minister Recep Tayyip Erdoğan is attempting to "eradicate" Twitter from Turkey in response to leaks and criticism of the government.…

By Jennifer Slegg · 24 Mar 2014

Industry

Google Konami Code for Desktop Voice Search Unlocks Unlimited Free Searches

Google has harnessed its sense of humor again with its own Konami Code for desktop voice search that unlocks a prize: free…

By Jessica Lee · 24 Mar 2014

SEO

Blog SEO Quiz – Test Your Blog Optimization Knowledge

SEO is plagued by myths, misconceptions, and mistaken beliefs. Think you know blog optimization tips and guidelines that are important for long-term…

By Shari Thurow · 24 Mar 2014

Development

How Combining SEO & Usability Solves 4 Common On-Site Problems

Yes, you can make end users and search engines happy at the same time. Here's how to implement a powerful combo of…

By Josh Mccoy · 24 Mar 2014

Local

Trust is the Most Valuable Currency Online, Is It Your Top Priority?

Trust has been a factor in the human economy forever. On the web, trust is at a premium. Smart businesses will focus…

By Eric Enge · 23 Mar 2014

Development

Matt Cutts: If You Have Multiple Breadcrumbs, Google Picks the First One

How should you structure your breadcrumb navigation if a product or an article belongs in multiple categories of your website? “If you…

By Jennifer Slegg · 21 Mar 2014

Content

Eight ways to do local SEO without content marketing

Content marketing isn't a must if you want your local business to succeed. By switching your focus to usability and community, and…

By Pratik Dholakiya · 21 Mar 2014

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