Google.
What are featured snippets and how do I get them?
Rob Bucci, the CEO of STAT, delivered a fascinating talk at BrightonSEO last week about the mystery of featured snippets, using his observations after…
Is Google testing out green labels for PPC ads?
Google looks to be testing out a new colour of ‘ad’ label for its PPC ads in Europe today. I noticed this…
How will online advertisers and retailers benefit from Google AdWords redesign?
In this mobile-first world, Google is continuously monitoring the growth of usage on mobile devices and looking for ways to improve advertiser’s…
Everything you need to know about natural language search
Search engines like Google, Bing and others are making efforts to bring searching for information in line with everyday conversation with a type…
Google manual action penalties were due to links for freebies
A month ago, we reported that Google had issued warnings to bloggers over providing links in return for free products to review. …
The Joy of Micro UX: 18 delightful examples
What is micro-UX? Micro-UX refers to the tiny interactions with a website or app that are designed to delight the user, by…
When is a search engine not a search engine? When it’s Google, says the EU
Does the new definition actually mean anything for the search engine industry? I highly doubt it. The current players in the search…
How does Google determine my local ranking?
Google has revealed a new ranking signal for local search... Prominence.
How artificial intelligence can be used for marketing
This week sees the launch of our Marketer's Guide to Artificial Intelligence report, which takes a look at how AI can be…
How are businesses using Google Posts?
Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public.