Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,711 articles
Latest in Google

Local Listing Management Priorities: How & Where to Syndicate Local Data

Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here's how to implement a smarter, more effective local…

By Bill Connard · 08 May 2014

Local

Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

Google research reveals 34 percent of consumers on tablets or computers will also go to a store. And these people are ready…

By Jessica Lee · 07 May 2014

Mobile

7 Reasons You Need to Update Your Google Maps App

Google Maps has released a major update to their app for Android and iOS, including lane guidance, offline directions, improved search for…

By Ashley Zeckman · 07 May 2014

Mobile

How to Recover From a Google Smartphone Rankings Demotion [Case Study]

Websites that incorrectly handle mobile users can face a smartphone rankings demotion in Google. Here's how one website that was hit by…

By Glenn Gabe · 07 May 2014

SEO

Matt Cutts: Google Won’t Devalue Links Anytime Soon

With Google stepping up its efforts to penalize link networks and those who buy and sell links, and algorithms like Panda meant…

By Jennifer Slegg · 06 May 2014

Mobile

Google Now Combines Online Shopping With Location-Based Purchasing

If one of the products you've been searching for online is sold at a store near you, you will receive an alert…

By Ashley Zeckman · 06 May 2014

PPC

10 Reasons to Hire a PPC Management Expert

PPC advertising will deliver targeted traffic, but it takes technical know-how to do it properly. An expert paid search analyst reviews every…

By Pierre Zarokian · 06 May 2014

Social

4 Social PPC Misconceptions

Social PPC can be a highly effective way to generate leads and sales. Because social PPC is still relatively new, mistaken beliefs…

By Melissa Mackey · 06 May 2014

Social

Is Google+ Becoming a Blog Platform or Just a Billboard?

Lately, there seems to be a rise in the usage of Google+ as a platform for expounding theories and explanations, as well…

By Doc Sheldon · 06 May 2014

Industry

Escape Google With These 12 Search Engine Alternatives

Google isn't the only game in town and isn't even the best alternative for many specific search tasks and needs. Here's how…

By Chuck Price · 05 May 2014

Analytics

Content Marketing: The 4 Most Critical Components to Measure & Analyze

Content marketing has nuances that are important to understand and master, especially when measuring and analyzing its effectiveness in driving real business.…

By Uri Bar Joseph · 05 May 2014

Content

Bodiless Matt Cutts Explains Why Body Content Matters to Google

Google's Matt Cutts always stresses the importance of having great content on a website, and the latest Google Webmaster Help video talks…

By Jennifer Slegg · 05 May 2014

Local

Link Building for Restaurants: The Ultimate Guide

The restaurant industry is absolutely perfectly primed for creative marketing ideas. These link building recipes are ripe for you to use to…

By Julie Joyce · 04 May 2014

Mobile

Google Faces New Mobile Search Monopoly Antitrust Lawsuit

A law firm filed the lawsuit on behalf of two Android smartphone users who alleged that Google "illegally monopolized" the Internet and…

By Carly Page · 02 May 2014

Events

Search Engine Strategies Coming to Atlanta in July, Registration Now Open

The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover…

By Danny Goodwin · 02 May 2014

PPC

Is This the End of AdWords Editor?

While updates to the AdWords interface come out frequently, AdWords Editor continues to be left behind with the same functionality. Will Google…

By Diane Pease · 02 May 2014

Mobile

Google, Where’s My Car? Google Now Adds New Parking Location Card

Have you ever spent what seems like hours roaming around a large parking lot searching for your car? With the click of…

By Ashley Zeckman · 01 May 2014

Development

Google Warns Against Sneaky Redirects in Updated Guidelines

Google has provided more examples of types of manipulative redirects they are cracking down on. This includes showing one page to desktop…

By Jennifer Slegg · 01 May 2014

Content

How to Prepare for Your Content Audit

Performing a content audit on your website is time-consuming, but also incredibly valuable. It will help you see what content is on…

By Lisa Barone · 01 May 2014

PPC

3 Ways Google’s New Keyword Planner Brings Sexy Back to AdWords

Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context…

By Larry Kim · 01 May 2014

SEO

32 Ways to Trip a Google Spam Filter

Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good…

By P J Fusco · 30 Apr 2014

Content

Battle-Hardened Journalist Reveals What Makes Press Releases Stand Out

If you're looking for a content promotion and white hat link building technique that can be done at scale, you need to…

By Ken Mcgaffin · 30 Apr 2014

Mobile

Dive Into Google AdWords New Mobile App Promotion Capabilities

Advertisers have been limited to utilizing a sitelink to promote their app. But new some new AdWords features will provide additional promotional…

By Justin Freid · 30 Apr 2014

SEO

4 SEO Myths & Conspiracy Theories Google’s Matt Cutts Wants to Die

Paying for Google AdWords will get you higher organic search rankings! All algorithmic changes are designed to force people to buy AdWords…

By Jennifer Slegg · 30 Apr 2014

SEO

Why Google Changes Your Titles in Search Results

How does Google determine what they will use for the title of your page in search results? Is it influenced by schema?…

By Jennifer Slegg · 29 Apr 2014

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