Google.
6 Ways to Get the Most Out of Your Search Marketing Agency
You've hired experts to handle your search marketing. Good for you! Now how do you make sure they have what they need to succeed, are earning their keep,…
How Can Good PPC Managers Become Great PPC Managers?
Good PPC managers get results, know their way around the necessary data tools, and can follow the foundations of PPC well. But…
Google Buys, Then Shuts Down Restaurant Website Builder Appetas
Google has purchased and shut down Seattle-based Appetas, a website that lets restaurateurs build a website inexpensively with integrations (social, mobile, reservations,…
Local Listing Management Priorities: How & Where to Syndicate Local Data
Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here's how to…
Google Reveals What New & Expectant Parents Search For
New and expecting parents do twice as many searches as non-parents. Health is their biggest concern, but believe it or not, college…
PPC SWOT Analysis: Manage Campaigns Like a Business
An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your…
Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]
Google research reveals 34 percent of consumers on tablets or computers will also go to a store. And these people are ready…
7 Reasons You Need to Update Your Google Maps App
Google Maps has released a major update to their app for Android and iOS, including lane guidance, offline directions, improved search for…
How to Recover From a Google Smartphone Rankings Demotion [Case Study]
Websites that incorrectly handle mobile users can face a smartphone rankings demotion in Google. Here's how one website that was hit by…
Matt Cutts: Google Won’t Devalue Links Anytime Soon
With Google stepping up its efforts to penalize link networks and those who buy and sell links, and algorithms like Panda meant…
Google Now Combines Online Shopping With Location-Based Purchasing
If one of the products you've been searching for online is sold at a store near you, you will receive an alert…
10 Reasons to Hire a PPC Management Expert
PPC advertising will deliver targeted traffic, but it takes technical know-how to do it properly. An expert paid search analyst reviews every…
4 Social PPC Misconceptions
Social PPC can be a highly effective way to generate leads and sales. Because social PPC is still relatively new, mistaken beliefs…
Is Google+ Becoming a Blog Platform or Just a Billboard?
Lately, there seems to be a rise in the usage of Google+ as a platform for expounding theories and explanations, as well…
Escape Google With These 12 Search Engine Alternatives
Google isn't the only game in town and isn't even the best alternative for many specific search tasks and needs. Here's how…
Content Marketing: The 4 Most Critical Components to Measure & Analyze
Content marketing has nuances that are important to understand and master, especially when measuring and analyzing its effectiveness in driving real business.…
Bodiless Matt Cutts Explains Why Body Content Matters to Google
Google's Matt Cutts always stresses the importance of having great content on a website, and the latest Google Webmaster Help video talks…
Link Building for Restaurants: The Ultimate Guide
The restaurant industry is absolutely perfectly primed for creative marketing ideas. These link building recipes are ripe for you to use to…
Google Faces New Mobile Search Monopoly Antitrust Lawsuit
A law firm filed the lawsuit on behalf of two Android smartphone users who alleged that Google "illegally monopolized" the Internet and…
Search Engine Strategies Coming to Atlanta in July, Registration Now Open
The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover…
Is This the End of AdWords Editor?
While updates to the AdWords interface come out frequently, AdWords Editor continues to be left behind with the same functionality. Will Google…
Google, Where’s My Car? Google Now Adds New Parking Location Card
Have you ever spent what seems like hours roaming around a large parking lot searching for your car? With the click of…
Google Warns Against Sneaky Redirects in Updated Guidelines
Google has provided more examples of types of manipulative redirects they are cracking down on. This includes showing one page to desktop…
How to Prepare for Your Content Audit
Performing a content audit on your website is time-consuming, but also incredibly valuable. It will help you see what content is on…
3 Ways Google’s New Keyword Planner Brings Sexy Back to AdWords
Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context…
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