Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,711 articles
Latest in Google

Baidu Building Powerful Computer Cluster

Reps for the search engine reportedly say more computing power is required as search queries shift from text to voice and image.

By Lisa Lacyashley Zeckman · 05 Sep 2014

SEO

Block Determination and Link Distribution

As Google gets better and better at determining what blocks within your website serve what purpose, links within your main content are…

By Peter Van Der Graaf · 05 Sep 2014

Mobile

Bing and Google Are Ready for Some Football

As the 2014 NFL season kicks off, Bing is making predictions, which it has also enabled in Cortana, and Google is launching…

By Lisa Lacy · 04 Sep 2014

SEO

Domain Equity Development: A Fresh Perspective on Link-Building

The old practices of link-building to boost SEO just won't cut it anymore. Here's a fresh way to look at building links:…

By Brad Miller · 04 Sep 2014

Industry

Google Folds Blog Search Into News

Google users who want to search for content from blogs must now filter their queries in Google News instead of using the…

By Lisa Lacy · 03 Sep 2014

Local

Google Extends Nearby In-Store Product Listing Ads to Desktops

Google is reportedly allowing retailers to promote in-store products across all devices, regardless of whether the products are available online as well.

By Lisa Lacy · 03 Sep 2014

SEO

HTTPS Doesn’t Boost Rankings [Study]

Shortly after Google began recognizing HTTPS as a ranking signal, Searchmetrics says it has found there is no difference between HTTP and…

By Ashley Zeckman · 03 Sep 2014

SEO

Last-Minute SEO – Here Come the Holidays!

If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can…

By Kristine Schachinger · 03 Sep 2014

Local

How Google Pigeon Impacted Local Queries, and What You Can Do

Since Google's local algorithm update, "Pigeon," took effect in July, local businesses have been scrambling to adjust.

By Jim Yu · 03 Sep 2014

Industry

Google Dorking: Feds Warn Against Malicious Cyber Actors

Three federal agencies have issued a warning that malicious cyber actors can use advanced search techniques to discover sensitive information on websites.

By Ashley Zeckman · 02 Sep 2014

Industry

Google Gives Older Browsers a Retro Look

If you're going to act like it's 2011, Google will treat you like it's 2011.

By Chris Merriman · 02 Sep 2014

SEO

Building Future Safe Links – 5 Questions to Ask Yourself

Google has once again updated its guidelines to cite low-quality guest posts as a form of thin or unoriginal content. How can…

By Jon Ball · 02 Sep 2014

PPC

Need Some Extra PPC Mojo? Revisit Bing Ads’ Syndicated Search Partners

There are bad websites in the network, yes. There can be issues with junk lead submissions, yes. But for all the bad,…

By John Lee · 02 Sep 2014

Industry

Google Drops Authorship From Search Results

Google’s John Mueller says Google will stop showing authorship in its search results because "this information isn’t as useful to our users…

By Lisa Lacy · 29 Aug 2014

Industry

Star Ratings of a Different Color: Google Testing New Formats

Google is reportedly testing additional colors for the stars in its ratings for companies and local businesses.

By Ashley Zeckman · 29 Aug 2014

SEO

14 Ultimate Link-Building Guidelines to Keep Safe in 2014

How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and…

By Kevin Gibbons · 29 Aug 2014

Industry

DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

The Google subsidiary says it has added adaptive Shopping campaigns, bid optimization for Shopping campaigns, and purchase detail reports to make reporting…

By Lisa Lacy · 28 Aug 2014

Industry

Yahoo, Bing Flirt With New Search Interfaces

Yahoo and Bing are reportedly testing out changes to search functionality that make results more "card-like" and move top navigation below the…

By Lisa Lacy · 28 Aug 2014

Content

The Art of 6 Simple Questions

How often do you run into a road block when creating killer content? What do you do to keep your blog, video,…

By Michelle Stinson Ross · 28 Aug 2014

Industry

Choosing Your Agency: It’s About the Team

There are a lot of parallels between the digital marketing world and the elementary schoolyard days. Here's a look at how you…

By David Cato · 28 Aug 2014

SEO

Move Over Google Knowledge Graph, Here Comes Knowledge Vault

Google has been talking about the Knowledge Vault, an upgraded Knowledge Graph that touts "automatic knowledge base construction" and doesn't rely on…

By Jessica Lee · 27 Aug 2014

PPC

2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

A recent report by the Interactive Advertising Bureau and IHS show mobile ad revenue nearly doubled in 2013 from 2012, with mobile…

By Jessica Lee · 27 Aug 2014

Industry

Hack or Glitch? Google Image Search Only Displays Car Crash

On August 26, Google Image Search users were shown images of a Russian car crash rather than results related to the actual…

By Ashley Zeckman · 27 Aug 2014

SEO

Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. Webmasters need to…

By Glenn Gabe · 27 Aug 2014

PPC

Why We Need Control in PPC

Modifiers are the answer to many PPC issues. Rather than taking control away from advertisers, modifiers would give marketers the control we…

By Melissa Mackey · 26 Aug 2014

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