Google.
Paid search click-through rates have risen 38%
According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side…
Google comes under fire for its privacy policy change
Earlier this year, Google made a change to its privacy policy that is now drawing criticism from privacy proponents.
Capitalize on volume and long tail in Q4 with Dynamic Search Ads
In ecommerce, there’s always a scramble to capitalize on the volume that is out there for the holidays.
Guide to Google ranking factors – Part 7: Site-level signals
This week we move away from on-page content, and dive into site-level factors.
The new wave of visual search: what it can do, and what might be possible
Visual search on the web has been around for some time.
Accelerated Mobile Pages (AMP): one year on – stats and infographic
We’ve written an awful lot about Google’s open source accelerated mobile pages project (better know as Google AMP) over that last 12…
Google’s biggest ever product announcement: what are the implications for search?
New products include a pair of Pixel smartphones, Google Home smart speaker, Daydream VR set, Google Wi-Fi router, and a higher-definition Chromecast…
Guide to Google ranking factors – Part 6: Trust, Authority and Expertise
This week we dive into trust signals, paying particular attention to Google’s Page Quality Rating.
Penguin 4.0: a link builder’s perspective
It’s been two weeks since Penguin 4.0 was officially announced.
The changing SERP: understanding and optimizing above and below the fold
Google SERPs continue to change regularly to better reflect the needs of the end-user. For brands to successfully attract organic traffic, they…