Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,747 articles
Industry

Happy St. Patrick’s Day 2012 Google Logo

Happy St. Patrick's Day! On this day everybody becomes Irish. Even the search engines are Irish today. To celebrate the holiday, Google…

By Danny Goodwin · 17 Mar 2012

SEO

Inbound Marketing & SEO – Seize Opportunity or Resist Change

With a little help from the experts, we dig deeper into SEO and its convergence with social media, content marketing, and other…

By Andy Betts · 16 Mar 2012

PPC

Understanding adCenter’s Brand New ‘Negative Union’ Paradigm

The Microsoft adCenter product team is releasing an enhancement to make negative keywords at the same hierarchy levels work more like they…

By Marc Poirier · 16 Mar 2012

Industry

Doodle 4 Google 2012 Ireland Winner Turns Back Time

The winning logo from Ireland’s 2012 Doodle 4 Google competition has been revealed. The Doodle, which appears on Google Ireland for 24…

By Danny Goodwin · 16 Mar 2012

Local

Top SEO Tips on Multilingual Keywords

With another language in the mix, making the most of your keywords can feel like climbing Everest. With these simple tips, you…

By Christian Arno · 16 Mar 2012

PPC

Google: 130 Million ‘Bad Ads’ Were Killed in 2011

Google claims it has halved the number of scam ads being displayed across its services thanks to new technologies and improved detection…

By Dan Worth · 15 Mar 2012

PPC

AdWords to Allow 10,000 Campaigns Per Account, Remove Demographic Bidding

You can now have up to 10,000 Google AdWords campaigns (this will include active and paused campaigns) per advertiser account. Google also…

By John Rampton · 15 Mar 2012

Analytics

Multi-Touch Attribution Study Finds Organic Search Greatly Undervalued

SlingshotSEO outlines a step-by-step process for marketing channel valuation and prioritization based on multi-touch attribution. Their analysis looked at more than 23…

By Miranda Miller · 15 Mar 2012

SEO

Keyword ROI: The Key SEO Ingredient

The best business model should rule the search engine results pages. Increasingly the ability to make money from a particular keyword is…

By Peter Van Der Graaf · 15 Mar 2012

Mobile

Google Launches GetMo Mobile Optimization Initiative in UK

Google says the UK GetMo campaign aims to provide webmasters and developers with tools for optimizing sites to run on mobile browsers.…

By Shaun Nichols · 15 Mar 2012