Google.
Progressive Web Apps versus Android Instant Apps: Which is better for marketers?
Much has been made of the fight between mobile apps and the mobile web. But the line between the two is no…
Voice search: A digital space race
Voice search has been identified by the world’s leading technology providers as a huge opportunity to acquire market share over the next…
What does Google’s “Project Owl” mean for search and fake news?
In May 2017, Google introduced Project Owl as its solution to the problem of fake news. It plans to do this with…
A visual guide to Pinterest advertising
Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. As such,…
Google just released verified customer reviews: 3 ways to come out on top
Customer reviews play an important role in the success or failure of a business, and Google has always been a great place…
5 most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
Should Google be more transparent with its updates?
Most of Google's algorithm updates nowadays are unconfirmed and unannounced, leaving website owners and SEOs guessing as to what caused a change…
Mobile-First Indexing: Everything we know, and how it could affect you
For the past five to six months the search industry has been buzzing with talk around Google's mobile-first index. In the midst…
Google Posts: GIFs and videos published directly to SERPs
Since the tentative launch of Google Posts last year, users have remained in the dark about whether a fully-fledged roll-out might be…
How to turn off ad tracking in Google, Bing and Yahoo!
We all know that our favorite search engines track and collect a lot of data about us in order to personalize the…