Google.
Hotel SEO: Five steps to optimizing hotel deals and listings
To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are…
Google brings emoji back to the SERPs 😍🙌💯
Google has revealed that emoji will once again show up in search results snippets, reversing a decision taken in 2015 to remove…
Can Pinterest crack (and monetise) visual search?
Pinterest made a clear declaration of intent last week with the announcement that Randy Keller, Google’s former head of image search, has…
The psychology of search intent: Converting moments that matter
Nineteen years ago, the company that is now called Alphabet Inc. launched Google Web Search, which would quickly become the most widely…
What were Google’s biggest search algorithm updates of 2016?
While we’re still piecing together lessons from last year's wins and losses, here is a visual and entertaining summary of Google’s moves…
Six most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
The 10 Best & Biggest New PPC Features of the Year
Some new PPC features stuck out more than the rest this year. This article will separate the unicorns from the donkeys!
Google tests its own user ratings for movies
There seems to be an initial attempt from Google to introduce user ratings in its search results for movies and TV shows
What is an exact match domain (EMD) and how can you safely use one?
In which we describe what an exact match domain (EMD) looks like, how they can affect search rankings and how you can…
Google adds real-time data to its Popular Times tool in Search and Maps
You can now check whether a shop, bar or restaurant is busy right at this very moment with Google’s new real-time view.