Google.
Amazon and Google: Friends, Enemies or Frenemies?
Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords.
Google Patent Aims to Use TV as a Signal in its Search Algorithm
A new patent granted to Google will use signals related to TV shows that are "currently being displayed in proximity to an…
How New gTLDs Fare in Search Marketing [Research]
Globe Runner released findings of an experiment to discover how new generic top-level domains fared in paid search in impressions, click-through rate,…
8 Lessons for SEOs from Muck Rack’s “Today’s Journalist” Survey
One of the best ways to improve SEO is to get mentions from major media outlets. Here are eight lessons for SEOs…
Germany Wants Access to Google’s Search Algorithm
German Justice Minister Heiko Maas said Google needs observing and noted anything that does not feature in its top search results might…
Link Source in Google Knowledge Graph is Something of a Coin Toss
Google has reportedly explained how exactly it determines whether it displays a link to factual information in the Knowledge Graph.
Top Paid Search Keywords for Health Insurance Revealed [Study]
AdGooroo released a study that showed the top AdWords advertisers in the U.S. health insurance sector, which keywords they spent the most…
Google’s 10th Transparency Report Shows Government Requests are Rising
Globally, FISA and NSL demands have increased by 15 percent during the first six months of 2014 and by 150 percent over…
Four Reasons Google+ Might Still Be Alive After All
Recent acquisitions and product integrations, as well as the removal of certain restrictions, hint at a potentially bright future for the social…
4 Things Search Marketers Can Do to Ensure a Happy Holiday
With so much riding on Q4 performance, paid search marketers should consider product ads, mobile, local and retargeting to come out on…
The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance
It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top…
Apple Watch Opens New Doors in Local Search
The latest Apple device will likely put added pressure on hyper-local searches, making it even more important for businesses to ensure they…
Google Penguin 3.0 Likely in 2014, Says John Mueller
In addition to working on a Penguin update before the year ends, Mueller has said Google is working to improve the speed…
Google Tests Knowledge Graph with “In the News”
The feature, which had disappeared by September 12, included a link to headlines and news within the Knowledge Graph.
How to Speed Up the Link-Building Process
Utilizing Google Webmaster Tools means that the normal time spent playing the waiting game for your content to be revealed to searchers…
AdWords Will Drop 2nd Line of Ad Text for Ad Extensions on Mobile
Google says showing ad extensions in more prominent locations will give consumers easier access to information about businesses and will improve mobile…
What’s the Deal With Links From M.Biz? Should You Disavow?
Do links from m.biz have a negative SEO impact on your site? Do you need to disavow them to be safe?
Marin Software Adds Support for Russia’s Largest Search Engine
Advertisers can now analyze, report on, and automate paid search campaign bidding for Yandex through Marin Software's advertising platform.
Content Is King in SEO, But User Signals Are Also “Crucial” [Study]
In addition, Searchmetrics’ 2014 SEO Ranking Factors and Rank Correlations report finds the quantity and quality of backlinks remain critical.
Google’s AdSense for Shopping Takes PLAs to Retail Sites
Product Listing Ads (PLAs) can now be displayed alongside contextually relevant results, which will help advertisers connect products to interested shoppers and…
SEO and PPC Need to Stop Being Enemies
If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their…
Tolstoy’s 186th Birthday Honored With Interactive Google Doodle
The doodle includes an eight-scene slideshow with images of Tolstoy himself, as well as scenes from his works "War and Peace," "Anna…
Ranking Boost Possible Without Penguin Refresh From Google
Google Webmaster Trends analyst John Mueller says sites shouldn't focus on individual factors of individual algorithms, but rather on fixing sites themselves…
Bad Link-Building You Should Be Doing
In a lot of cases, links from methods that many would consider bad are not just part of a natural profile but…
Verify Analytics Accuracy With Google Webmaster Tools Top Pages
Especially when beginning an SEO engagement, it’s helpful to ensure tracking is as accurate as possible. Having the ability to compare analytics…
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