Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,747 articles
SEO

Google’s Unnatural Links Messages: The Shot Heard ’round the SEO World?

Do the "unnatural links" messages sent out by Google represent an algorithm assisted human review of a specific link building tactic? If…

By Eric Enge · 24 Apr 2012

PPC

AdWords New Phrase, Exact Match Variants: Top 3 Ways to Prepare

Google announced an update to their match types. Starting mid-May, Google will update Exact and Phrase match keywords to automatically show on…

By Jason Tabeling · 24 Apr 2012

SEO

How the Web Uses Anchor Text in Internal Linking [Study]

Internal anchor text can significantly impact search visibility. This research includes data from more than 3,000 ecommerce and non-ecommerce domains and examines…

By Nathan Safran · 24 Apr 2012

Content

Top 10 Affiliate Tips for Using Content to Increase Revenue Streams

The role of using content to boost an affiliate site’s profitability can’t be underestimated. This article takes an in-depth look at tailoring…

By Jeff Slipko · 24 Apr 2012

Industry

Google Unzips Gideon Sundback Doodle

How do you honor a man responsible for helping to develop the zipper? If you're Google, you design a homepage with a…

By Danny Goodwin · 24 Apr 2012

Social

Wajam Adds Social Layer to Google With Facebook, Twitter Results

Social search company Wajam launched their next generation offering today, bringing personalized results from Facebook, Twitter and Google+ to regular Google search…

By Miranda Miller · 23 Apr 2012

SEO

9 Pro Tips for Developing a Killer Internal Link Structure

Internal linking is the most overlooked and undervalued SEO tactic. What many search marketers don't realize is that you can often get…

By Ken Lyons · 23 Apr 2012

SEO

The Hierarchy of Web Presence Optimization

This approach to being found organically will help answer two critical questions: how do you know if you’re maximizing your SEO investment…

By Krista Lariviere · 23 Apr 2012

Mobile

4 Ways to Help Consumers Discover Your Mobile App

Mobile marketing is becoming more competitive and to increase app visibility, brands with a mobile strategy should strongly consider implementing optimization strategies…

By Guillaume Bouchard · 23 Apr 2012

Video

Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling

"Web TV" bridges the gap between user generated content and professionally produced "premium" content and is exemplified by YouTube's partner channel program.…

By Eli Goodman · 23 Apr 2012