Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,747 articles
Social

4 Ways to Rethink a Facebook Advertising Campaign

Facebook is a different medium than paid search advertising, with entirely unique advantages. Learn ways to restructure your paid social advertising paradigm…

By John Lynch · 21 May 2012

Industry

Google Launches Knowledge Graph, ‘First Step in Next Generation Search’

Three new Google Search features are part of their “next generation search” project, Knowledge Graph. Info boxes, segmented results based on query…

By Miranda Miller · 17 May 2012

Mobile

Mobile Sites: Choosing an Implementation Process & Strategies

No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that would give…

By Kristine Schachinger · 17 May 2012

Social

Why Your SEO & Social Strategy Should Include Pinterest

You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create…

By Steve Beatty · 17 May 2012

Industry

Google NSA Relationship Secrecy Continues Despite Courts Efforts

Google and the National Security Agency's possibly secret relationship will remain secret. The Federal Appeals Court has upheld the NSA's decision not…

By John Rampton · 17 May 2012

SEO

Life After Google Penguin – Going Beyond the Name

Don't try too hard to look for dates and names of updates. Rather, look more to the effects as Google’s algorithm evolves…

By David Harry · 16 May 2012

Analytics

Piwik Open Source Analytics: A Primer

With a focus on privacy and keeping data safe, Piwik is a web analytics package that aims to be a free software…

By Thom Craver · 16 May 2012

PPC

Make Second Tier Search Engines Part of Your Lead Generation Strategy

Google and Bing can only get you so far. If you work in an extremely competitive industry you may find yourself paying…

By Justin Freid · 16 May 2012

PPC

PPC Warfare: Get Out of the Trenches & Gain a New Strategic Perspective

Sometimes you need to take a step back and review the PPC battleground from afar. Extract yourself from keyword-level analysis and take-in…

By Joseph Kerschbaum · 15 May 2012

Industry

A Facebook Search Engine to Rival Google? Users Dislike That Idea [Survey]

A new survey finds 48 percent of respondents dislike the idea of Facebook launching its own search engine to directly compete with…

By Danny Goodwin · 15 May 2012