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Top 20 Conversion Optimization Tips
Conversion rate optimization is one of the most effective ways to grow profits for a web business, whether it’s an SMB or…
The ‘Hoarding’ Template: A Perfect Model for Your AdWords Campaign
The foundation of the “hero’s journey” style of search advertising is deep empathy with your prospect. If you tell their story and…
Google Redesigns Local Mobile Ad Formats, Claims 100% Increase in CTR
Google has announced redesigned local ad formats in Google Maps for Mobile. The announcement in and of itself is not that exciting.…
Power Searching With Google: Class is in Session Soon
Class will soon be in session for a course on how to power search using Google's advanced options. Google's search professors will…
Italy Antitrust Chief Warns of Google Publishing Monopoly
Italy's antitrust chief has warned of an impending Google publishing monopoly. Giovanni Pitruzzella urged the lower house of parliament to extend antitrust…
Google’s Computer Brain Learns to Identify Cats
It takes 16,000 computers working as a brain to tell if a cat is a cat. We know this thanks to an…
Miami Heat Minority Owner Sues Google Over Unflattering Photo
Miami Heat owner Ranaan Katz is suing a blogger for publishing a bad picture of him and names Google for refusing to…
Google Pushes Out 2nd Panda Refresh of Month, Surveys Users on Search Result Quality
Google has confirmed Panda version 3.8 is live, noting that it affects less than 1 percent of queries worldwide – the second…
Why Content Marketing is a Great SEO Strategy, Not a Short-Term Tactic
If you want to increase your search rankings and organic traffic, it’s important that you have a great content strategy in place.…
30 Free Ways To Market Your Small Business Site
In marketing, sometimes "free" is too good to be true. But sometimes, free is good. Looking to market your small business online…