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Foursquare Adds Local Updates From Businesses
Foursquare Local Updates let merchants send text, photos and Specials to customers who have either checked into a business several times or…
How To Write the Best PPC Ad Copy & Beat Your Competitors
While you can to design systems that allow you to create the best ad copy by constantly split testing, it's much easier…
Localizing Mobile Ad Campaigns: A Conversation with YP
David Kurtz, YP's VP of publisher products, discusses YP's new location targeting ads to better capture user intent, and what the ad…
Google Reports $12.2 Billion in Q2 2012 Revenue, 35% YoY Growth
Google revenues topped $10 billion for the third quarter in a row, up 15 percent from the $10.65 billion reported in Q1…
Writing for Search Engines
There is a wide array of uses for content to improve your search engine rankings or just add new traffic to your…
Google Sunsets ‘Old’ Analytics Reports
Google Analytics announced in a blog post that v4 is no more. Starting today consumers will see only the new version -…
Search Marketing Olympics: Chasing Gold Rankings
As search marketers begin to flex their muscles, stretch, and prepare for new events in the Search Marketing Olympics, it’s vital to…
Semantic Search: The Eagle Has Landed
Schema.org and the Knowledge Graph signal that a paradigm shift has already begun. Developing a firm grasp of how semantic search is…
Why Tablets Should be a Core Component of Your Paid Search Strategy
Mobile and tablet strategies are now must-haves. Consumers are engaged across multiple devices, at various times. Here are some of the latest…
Social Network Visibility in the SERPs for Personal Brand Searches [Study]
Earlier this year we analyzed how social networks appear in the search results for 500 of the world’s top tech writers. Given…