Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,711 articles
Latest in Google

A marketer’s guide to Core Web Vitals and page experience

BrightEdge’s Jim Yu gives his CEO perspective on Google's focus on the user experience and the importance of preparing for Core Web Vitals and the Page Experience Update.

By Jim Yu · 18 Feb 2021

Digital Marketing

The relation between ecommerce, SEO and SEM

Every brand’s needs are different and require a unique combination of SEO, SEM, and ecommerce. Marketers assess a brand’s goals and capabilities…

By Lisa Little · 15 Feb 2021

Digital Marketing

A comprehensive guide on using Google Trends for keyword research

Google Trends can be a powerful tool for digital marketers. The 11 best ways you can use Google Trends to find relevant,…

By Aayush Gupta · 12 Feb 2021

Local

A small business’ step-by-step guide to dominating local search in 2021

Incorporate local SEO techniques into your marketing strategy to increase online visibility for local search.

By Joseph Dyson · 10 Feb 2021

Industry

Solving the agency search intelligence gap

How can agencies fill the voids in their search intelligence? Ian O’Rourke, CEO, Adthena, and Stephen Davis, Global Product Leader for Media…

By Ian O’Rourke and Stephen Davis · 09 Feb 2021

Local

The future of Google and what it means for search

Croud's Organic Strategy Director discusses the future of Google, right from Google's antitrust lawsuit to Apple as a future rival, and more. 

By Pete Eckersley · 05 Feb 2021

SEO

Semantic search drives expanded outreach to potential customers

To reach potential customers, retailers must connect with those already interested in their products. Semantic search helps broaden the net to maximize…

By Nikki Vegenski · 04 Feb 2021

Content

Taking your SEO content beyond the acquisition

Creating effective “SEO content” is all about mindset. Is the generic mindset SEOs often indulge in preventing us from creating effective content?

By Mordy Oberstein · 02 Feb 2021

SEO

Five hacks to enhance your organic CTR and rankings in SERPs

Want to improve your organic CTR without content creation or link building? Use these five strategies today to generate more site traffic…

By Karl Tablante · 27 Jan 2021

Development

How to create an XML sitemap and submit it to Google

Detailed information on sitemaps and the benefits of using them. This article covers how to properly create an XML sitemap using different…

By Jyoti Ray · 27 Jan 2021

SEO

Pinterest SEO guide: Eight tips for search-friendly pins

Looking to increase your Pinterest traffic? Follow this guide to optimize your account, pins, and boards for SEO.

By Aleh Barysevich · 26 Jan 2021

Digital Marketing

2021 Search marketing: The year of automation

Today's SERPs are riddled with shopping ads, Quick Answers, popular products, and videos. Key elements marketers must master in 2021 to stay…

By Matt Mierzejewski · 20 Jan 2021

PPC

Ways to get the most out of your Google Adwords PPC strategy

A brief on PPC's benefits, PPC advertising must-haves, elements of attractive and effective PPC Ads, and optimizing your Google Adwords PPC strategy.

By Jacob M. · 19 Jan 2021

SEO

Eight great ways to audit your ecommerce site’s SEO

If you are unsure about what's the best way to optimize your ecommerce site? This list answers your question with eight ways…

By Jin Choi · 18 Jan 2021

SEO

Core Web Vitals report: 28 Ways to supercharge your site

In preparation for the upcoming Google Core Web Vitals update, James Parsons shares some effective optimization tips to help you earn a…

By James Parsons · 13 Jan 2021

Digital Marketing

Search in 2021: Five must knows for advertisers and marketers

2021 is set to be one of the most interesting years for search yet. Adthena's VP of Marketing highlights five must-knows for…

By Ashley Fletcher · 13 Jan 2021

SEO

Making the argument for nofollow links in SEO

Making the case as to why your SEO team should pursue or at least respond to opportunities even though the result will…

By Rob Delory · 12 Jan 2021

Digital Marketing

SEO takeaways from 2020: A review of the most unusual year for search

A review of SEO and search engine updates in 2020 right from Google, Baidu, Bing, DuckDuckGo, GIPHY, and more. Plus, a bonus…

By Andy Betts · 08 Jan 2021

Content

How to analyze on-page copy quality

How to tell if your content quality is high enough for Google to be willing to rank the page high enough? Here…

By Ann Smarty · 07 Jan 2021

Industry

Should you use Google’s updated Disavow Links tool?

Edward Coram-James looks into whether the recent changes Google has made to its Disavow Links tool are as beneficial to SEO practitioners…

By Edward Coram James · 06 Jan 2021

Industry

Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there!

Here’s how Google’s new algorithm changes can affect your page rankings, as well as the practical steps you can take to stay…

By Aayush Gupta · 04 Jan 2021

Industry

How NLP and AI are revolutionizing SEO-friendly content [Five tools to help you]

It’s exciting to see how SEO, NLP and AI will evolve together. Writer.com's Co-founder and CEO, May Habib discusses in-depth about SEO…

By May Habib · 29 Dec 2020

Industry

What to expect from SEO in 2021?

Want to learn the most important trends to be on the lookout for in 2021? Read our article to find out the…

By Adrian Kempiak · 28 Dec 2020

Industry

Search engine saturation: The ever evolving SERP and how brands are responding

The marketing world has had massive changes and search engine saturation has hit the lowest level in 11 years. What does it…

By Jason Tabeling · 28 Dec 2020

Digital Marketing

SEO Trends 2021: What every marketer should know

SEO is undoubtedly fruitful for businesses to dominate with their online presence. Let’s take a quick look at some of the popular…

By Amanda Jerelyn · 23 Dec 2020

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