Google.
3 Ninja PPC Techniques to Help Retailers Get Ready for Cyber Monday
E-tail marketing is extremely complex and competitive. Margins are low, products are mostly standardized, and competitors are very aggressive. However, all hope…
It Doesn’t Matter What You Call Your Online Strategy!
The digital marketing industry changes fast and with that change comes a call for new nomenclature. But the more things change; the…
Mobile Ad Revenue Outlook: Local Search Leads the Way
Local's growing share of mobile advertising will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage…
Google Penguin: What Lurks Beneath the Surface?
Other than cleaning up the quality of the Google index what else could the objective of the Penguin updates be? Much like…
Google UK Search Market Share Slips Below 90%
Google's search market share in UK is much bigger than USA. However, new data from web tracking firm Experian Hitwise found that…
New Google Universal SERPs Layout Brings Apps to Forefront
Did you notice the new Google SERPs layout? Nope, neither did we. But appearances are deceiving and whilst nobody is looking, this…
How to do Awesome SEO Keyword Research for a Standard Website
Learn the benefits and methodology of how to build and refine a keyword list for a relatively normal site (such as a…
Google Display Network Campaigns: Most Common Mistakes Search Marketers Make
The days of writing off the GDN or approaching it with a search mentality are long over. Search-only marketers need to evolve,…
10 Tricks to Research Anything
Researching a new market, customer or channel can be wildly inefficient. The web has abundant information, but finding just the right information…
Converged Media: Maximizing Consumer Engagement in a Digital World
Converged media represents the overlap of any combination of paid, owned, and earned media types. Savvy businesses recognize the opportunity in this…