Google.
5 Important Points About Real-Time Bidding
Real-time bidding (RTB) extends the bidding process that makes SEM so efficient to the display world. It allows marketers to target users…
Is Google’s Unified Privacy Policy Illegal in Europe?
Google's revised privacy policy is under investigation by the Information Commissioner’s Office (ICO) and five other European agencies. The search giant has…
Google Privacy Director Alma Whitten Resigns
Alma Whitten will leave the search giant after 10 years. Whitten ascended to the position of privacy director in the wake of…
The Synergy & Benefits of Optimizing Content as You Write
Empowering content writers with SEO capabilities allows your business to scale the impact of your SEO team. Technology and CMS integration enables…
SEO & Keywords: Think Conversions, Not Rankings
Don't fixate on keyword position. Focusing on the discovery of highly-converting keywords beginning with the sales and marketing conversations through delivery and…
SEO Diagnostics: Urgent & Preventive Care
Getting the most out of your search results means being prepared to react and fix issues when need be, and knowing what…
Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign
The key to developing a successful strategic marketing plan begins by re-evaluating your marketing and content development plans. Here's how to make…
Link Building: Get Relevant or Die Trying
It's paramount to prioritize domain relevancy the same way you would domain trust and authority, and strive to build "on-topic" links as…
Using Multichannel Funnels in PPC
While fancy attribution modeling is a reality today, most companies aren’t using it. It’s expensive, and marketers don’t understand it. Multichannel attribution…
Screw Link Building, It’s Called Relationship Building!
Relationships are an investment. They have to incubate before you see any results in the form of links. Be a resource and…